let’s talk about Canada’s media problem

As media consolidation intensifies and “neutral” coverage quietly platforms and normalizes far-right narratives, we’re watching Canada’s information ecosystem slide further into chaos.

Mainstream outlets are failing to meet the moment. Right-wing disinformation is flooding social feeds, podcasts, and “nonpolitical” spaces like comedy and sports. And the myth of neutrality? It’s masking complicity.

We need a counterforce.

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72% of “apolitical” online content is right-leaning.

Even when creators don’t talk about politics, their content often reinforces right-wing values—whether through who they platform, what narratives they normalize, or what harm they ignore.
This stat is the thesis. Apolitical ≠ neutral. It’s just unexamined complicity.
(Media Matters, 2025)
Right-wing content dominates 82% of the total online following across major platforms.

Across YouTube, TikTok, Instagram, Rumble, Facebook, and Spotify, right-leaning content completely overshadows the left.
(Media Matters, 2025)
Only 1 of the top 10 most-followed online shows is left-leaning.

That one is Trevor Noah.
Meanwhile, the rest include Joe Rogan, Jordan Peterson, Ben Shapiro, Theo Von, and Candace Owens—most of whom are categorized as “entertainment.”
This isn’t just imbalance. It’s a full-on information war—and we’re outgunned
(Media Matters, 2025)
Right-leaning shows had 65 billion YouTube views. Left-leaning shows had 31.5 billion.

The reach gap isn’t closing. It’s widening—because the right understands the assignment.
(Media Matters, 2025)

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CREATORS IN THE STATES ARE SEEN & VALUED IN A WAY WE ARE NOT.

Wired Magazine

WIRED Magazine has highlighted how content creators are shaping the 2024 Presidential election, showing that digital influencers—rather than traditional media—are becoming the primary way people engage with political discourse. As trust in legacy news declines, creators are filling the gap, translating complex issues into accessible content that resonates with their audiences.
Chorus Media

Chorus Media is a U.S.-based collective of progressive digital voices, designed to counter the far-right’s dominance in online spaces. Chorus provides resources, infrastructure, and coordination to help left-leaning creators disrupt disinformation, organize audiences, and shape narratives in a more sustained and impactful way.
Their model reflects a growing recognition that media influence no longer belongs solely to traditional outlets—creators are now a central force in shaping public opinion.
White House Communication

The White House is Turning to Content Creators—Here’s Why That Matters
The Trump White House has opened media credentials to content creators, podcasters, and digital influencers, giving them direct access to political coverage alongside traditional journalists.
Previously, the Biden administration built a creator network to engage younger audiences, shape narratives, and bypass traditional media channels to communicate policy directly.